What is Google Adsense & How does it works

What is Google Adsense & How it works

Are you curious to learn everything about Google Adsense & How does it works?

In these Guide, We’ll cover all the stuff about Google Adsense.

What is?

How does it work?

How to add Adsense to your website?

Let’s Go Deeper into!

Most people don’t know about how Google Adsense works, and How can we make money from Google Adsense?
If you are eager to know what exactly Google Adsense is, You are in the right Post.

What is Google Adsense?

Undoubtedly, Google Adsense is a free, easy way to earn money by placing ads on your website (Publisher’s site) Adsense launched in march 2003; Hence, Google Adsense is the Only Platform where Advertisers and Publishers can take advantage of it. Adsense provides an excellent opportunity for site owners to monetize their traffic – every year, Google pays over $10 billion to its publishers.

Have you noticed that ads are showing in between the web pages, you’re reading an article or something like that?
Those ads are nothing but Google AdSense ads. Check the Image below for your more clearance.

This an example of Google Adsense

What is Google Adsense

How Does Adsense Works?

Before we go ahead, I should clarify some specific terms that would be used again and again in this Post.

Publishers – Anyone can be a publisher, but you need to have a website, Publishers are Bloggers and website owners who create content, Google Allows them to show various ads.

Advertisers – Advertisers are individuals who pay an amount to Google for showing their business ads on Publisher’s website.

In Simple words, I would say Publishers are thousands of people who have a blog, and many website owners who create content and for money and advertisers are the business owners who want to sell or advertise their products or services using Publisher’s website.

How to Appy for Adsense

Well! It is easy to understand how Adsense works but you need to understand certain things before applying adsense. As I explained in the last para, Business owners need to pay some amount of money to Google for showing their product or services related ads.

A Publisher (Also Called Website Owners & Bloggers) has to apply for Google Adsense for Adsense Approval. If he/she gets Approval from Google, then they need to place some HTML code to their website, and after that, they will be able to show Ads on his website.

Whenever, your website visitors click on those ads, you will be paid for it. Google Adsense works for CPC (Cost-per-click) Basis and revenue sharing. Google Pays publishers from the money that Google is getting from the advertisers. Advertisers pay Google for each click. Publishers get 68% of a per-click of what advertisers pay them, and the rest 32% Google takes away as a Mediator Commission.

In another way, if an advertiser pays Rs. 50 to google for a click on Adsense ads by an online visitor, then google gives Rs. 34 to publisher and rest Rs.16 take as a commission.

Probably, it will clear now how Google Adsense works.

In Addition, Some Google Adsense Terminologies that you should Know:

1. CPC: CPC stands for Cost per Click the amount that advertisers spend per click on google ads when visitors click on those Google ads on publisher’s websites. It could be 5 Euro to 2 Dollars or even more.

2. CTR: It stands for Click Through Rate, this is calculated how many visitors click on those ads. If 100 people visit your website and only one person clicks on that, and then CTR is 1% if two people click on that, then 2%, and so on.

3. CPM: It stands for Cost Per Mile (1000 Impression) that means how much amount advertiser will spend on per 1000 impression. I would say publisher’s can earn revenue each time a CPM ad is served to your page and view by users.

4. Page Impression: A page impression is counted when someone views ads on the Publisher’s website. Let’s assume that, you are showing 6 AdSense ads on every page of your website; the 1-page view is equal to 6 ad impressions.

How to Add Adsense code in your site:

You Spent a lot of time to design your website and write an article, but you are not getting any unusual amount of our hard work. That doesn’t make you excited because you are not getting online income.
Therefore, Google Adsense comes with an opportunity to across website owners AKA Bloggers they can monetize their website by writing articles on their website.

Before adding your Site in Google Adsense, you need to have at least 10-15 articles on your website.
Here are the four steps that you follow if you want to add your Site in Google Adsense:

Step:1 Apply for Google Adsense

When your website is entirely optimized, you need to apply for Google Adsense you need to sign in from your Gmail account, after that Google will send you an email to verify your email address after that you have logged in Google Adsense account.

How Google Adsense does work

Step:2 Adding Site into Google Adsense

When You logged into Google Adsense account, then on the left side, click on the site and click the “Add Site” you should enter the URL of your website and click on the NEXT to submit it.

How to add Google Adsense Account into your website

Step:3 Copy and Paste Adsense Code onto your Website

After doing this stuff, Additionally, you need to paste the code on your web page where you want to show advertisers ads.

How to Insert Adsense HTML code into your website

Google Adsense Alternative:

Undoubtedly, Google Adsense is one of the best ways to monetize your website but doesn’t say that Adsense doesn’t face any competitors, there are a lot of other competitors in the market:

  1. Media.net
  2. Buysellads
  3. Propeller Ads
  4. Amazon Native Shopping Ads
  5. Skimlinks
  6. Infolinks
  7. Adversal
  8. Viglinks
  9. OIO Publisher
  10. Prosperent

Best Practices of Google Adsense:

Researchers have estimated that nearly 70-80% of AdSense users lack some of the most common mistakes. I have uncovered all the best practices of Google Adsense while implementing HTML code on your website.

  1. Describe Your Website

Depending on what kind of content you are producing, Adsense might not be the best option for anyone. However, Adsense does not approve any controversial content on an adult website. Having G-rated content means that you’ll have access to a broader audience risk of anything lewd or age-inappropriate popping up on your page.

2. Adsense Ad limit

Earlier, Adsense had a maximum limit of 3 ad units (Premium Partners ad limit is up to 6 ad units)

In August 2016, Adsense removed the ad unit limit for every site.

  • You Can place Adsense ads on your webpage as much as you can.

Note: You need to maintain the quality of your website.

(in would like to recommend 336280 and 300250 to be the most effective.

As i mentioned above, Google removed the limit restriction. However, your ads do not exceed your content, and there is no upper limit on the number of ads on a single page.

3. Adsense Ad Sizes

Adsense ad sizes are not essential, the ones that are the best for revenue and user experience.
However, they often have some of the most significant competition for advertisers to fill spaces.

If you want to drive up competition for ad space on your website, you should understand what type of Styles and size your site is comfortable with that.

336 x 280 large rectangle
300 x 250 medium rectangle
728 x 90 leaderboard
300 x 600 half-page
320 x 100 large mobile banner

4. Link your Analytics & Adsense Account

Link your Adsense account to Google Analytics accounts. It gives you access to Adsense to see metrics such as revenue, clicks, impressions, which you can analyze and make a decision.

You get a better idea of understanding how well your pages or content is monetizing.

Once you have linked your Adsense account to analytics, you can get insights from analytics to optimize and refine your Adsense ad units and improve your overall performance of your website.

I want to recommend Use these Ad sizes in AdSense, However, it will definitely make a better revenue from Adsense

You May Also Like

About the Author: Irfan

Hey There, I'm a Digital Marketer Since 2018 & Founder of StayBlogger.com - A Blog about How to make money through Blogging and Digital Marketing Tips. I had done more than 10 International SEO Projects I know which is not enough but for starting Level it is Great for me. I have Set my Goal is to make $5000 by the end of 2020.

Leave a Reply

Your email address will not be published. Required fields are marked *